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November 08 2013

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June 12 2013

darian
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Domestic Serial Killer xD

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June 05 2013

B2B Marketers Embrace Expanding Roles - DestinationCRM

Excerpted....

 

A study conducted by Forrester Research and the Business Marketing Association has revealed that 97 percent of business-to-business marketing leaders are taking on responsibilities they have never had to before, including managing social media on a regular basis.

 

The findings, released Wednesday, also revealed that more than 70 percent of the 117 B2B marketers surveyed are concerned about brand integrity and execution in social media, and 60 percent admit they are looking to hire young talent to help them navigate new and ever-changing technology. The problem that marketers face, however, is that the talent is hard to find—about 47 percent say they can't find people with the right skill sets, and 28 percent say it's nearly impossible to fill important positions.

 

As a result, the role of the traditional marketer has expanded significantly. According to the study, 87 percent of marketers have found that peer departments seek their input and data much more; 78 percent claim the marketing organization's influence on corporate strategy is much greater; 77 percent believe the stature of marketing's seat at the executive round table has risen; and 56 percent say they spend more time in front of the company's board of directors than in the past.

 



B2B Marketers Embrace Expanding Roles - DestinationCRM

Excerpted....

 

A study conducted by Forrester Research and the Business Marketing Association has revealed that 97 percent of business-to-business marketing leaders are taking on responsibilities they have never had to before, including managing social media on a regular basis.

 

The findings, released Wednesday, also revealed that more than 70 percent of the 117 B2B marketers surveyed are concerned about brand integrity and execution in social media, and 60 percent admit they are looking to hire young talent to help them navigate new and ever-changing technology. The problem that marketers face, however, is that the talent is hard to find—about 47 percent say they can't find people with the right skill sets, and 28 percent say it's nearly impossible to fill important positions.

 

As a result, the role of the traditional marketer has expanded significantly. According to the study, 87 percent of marketers have found that peer departments seek their input and data much more; 78 percent claim the marketing organization's influence on corporate strategy is much greater; 77 percent believe the stature of marketing's seat at the executive round table has risen; and 56 percent say they spend more time in front of the company's board of directors than in the past.

 



Ageing baby boomers, boost to Singapore businesses

Singapore ranked third out of 15 Asia Pacific countries in the first ever Ageing Asia Silver Economy Index – and that signals a welcome boost to business.


Ageing baby boomers, boost to Singapore businesses

Singapore ranked third out of 15 Asia Pacific countries in the first ever Ageing Asia Silver Economy Index – and that signals a welcome boost to business.


5 Issues with Marketing Automation - Salesforce.com

Over the last couple of years, people have been talking about marketing automation quite a lot. My company acquired a marketing automation vendor two years ago, so we occasionally get lumped in to that category.

 

Digest...

 

1. The name 

Run yourself through this MarketingGrader report and if you score very high, then you should worry about automation.  If not, you need to transform, not automate. Simply put, far too many companies are seeking marketing automation vendors when they should be focused on other components of their marketing. 

2. Email 2.0

Email 2.0 is where you create sub-lists based on different criteria and program multiple emails to them based on events – people get different emails based on those criteria.  Now, Email 2.0 does work better than Email 1.0 – the engagement is great and the click-through rates improve a lot with better segmentation.  But calling it marketing automation is kind of far-fetched – it is just fancier email marketing.

3. Marketing Automation solves a very small portion of your marketing problems

Marketing automation primarily concerns itself with the Lead to Qualified Lead stage of the funnel.  It works in this stage of the funnel a lot better than Email 1.0.  Improving Lead to Qualified Lead has decent leverage to it, but getting those two layers above it right, has remarkable leverage. 

4. A Playbook predicated on purchased lists

The marketing automation playbook for many companies is to buy a list and pump it through the marketing automation system. Constantly spamming a CIO with unsolicited messages from marketers and sales reps is unlikely to convert her into a customer; in fact, it’s significantly more likely it will irritate her.

5. Over-Reliance on email as a channel

Email marketing still works, but far too many companies overestimate its power as marketing channel. 



5 Issues with Marketing Automation - Salesforce.com

Over the last couple of years, people have been talking about marketing automation quite a lot. My company acquired a marketing automation vendor two years ago, so we occasionally get lumped in to that category.

 

Digest...

 

1. The name 

Run yourself through this MarketingGrader report and if you score very high, then you should worry about automation.  If not, you need to transform, not automate. Simply put, far too many companies are seeking marketing automation vendors when they should be focused on other components of their marketing. 

2. Email 2.0

Email 2.0 is where you create sub-lists based on different criteria and program multiple emails to them based on events – people get different emails based on those criteria.  Now, Email 2.0 does work better than Email 1.0 – the engagement is great and the click-through rates improve a lot with better segmentation.  But calling it marketing automation is kind of far-fetched – it is just fancier email marketing.

3. Marketing Automation solves a very small portion of your marketing problems

Marketing automation primarily concerns itself with the Lead to Qualified Lead stage of the funnel.  It works in this stage of the funnel a lot better than Email 1.0.  Improving Lead to Qualified Lead has decent leverage to it, but getting those two layers above it right, has remarkable leverage. 

4. A Playbook predicated on purchased lists

The marketing automation playbook for many companies is to buy a list and pump it through the marketing automation system. Constantly spamming a CIO with unsolicited messages from marketers and sales reps is unlikely to convert her into a customer; in fact, it’s significantly more likely it will irritate her.

5. Over-Reliance on email as a channel

Email marketing still works, but far too many companies overestimate its power as marketing channel. 



April 25 2013

darian
5651 d85d
metal 
Reposted fromimposter imposter viaKristenCha KristenCha
darian

April 12 2013

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6265 c522 500
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6246 5981
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6274 28b6 500
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